石城實業股份有限公司五力分析資源基礎理論價值鏈BCG矩陣國家鑽石理論Shih Chen Foods Companyfive forceResource Based Viewvalue chainBCGnational diamond
This paper via introduce the case of Shih Chen Foods Company to realize the whole instant drink industry. In this study, we apply nine analytic methods to understand Shih Chen Foods Company. If an instant drink company can open international market, it will have more chance to make profits. 3:15pm, a most successful brand in Shih Chen Foods Company, made it in a few brands which can internationalize. In forward sections we compare 3:15pm with the brands included international brands in Taiwan market, but in rear parts we will more concentrate on comparing 3:15pm with other domestic brands. In front, maybe we will infer the value of 3:15pm comes from R&D or quality, however, in latter parts the answer of value coming from is successful marketing and another aspect of quality. We also have a conclusion that not only in instant drink industry but also other different field industries that creation and customer trust are two critical factors of companies to survive.