青年旅館業態分析RF/T矩陣市場滲透核心能耐勤美youth hostelretail strategycore competenceRF/T matrixmarket penetrationPark Lane by CMP
We chose youth hostel to be our target business, and our target youth hostel is “Unicorn Hostel”. “Unicorn Hostel”, located on tradition alleyway, giving travelers the warmest feeling with the simple interior design.
We used retail strategy and core competence analysis to analyze the difference between Unicorn Hostel and other five youth hostels which are also located in Xitun District. We also drew a RF/T matrix to find out that the main customer bases of Unicorn Hostel are “explorers who travel alone” and “a group of friends”. Through the matrix and analysis, we decided to increase the market share by market penetration. To create the sense of belonging and friendliness, we keep the open-plan room. We also want to add a parking lot and check-in locations. Last but not least, we can increase the promotion budget to increase brand awareness. So that we can have more profit in the short period of time.
After discussing, we created the ideal business model of the youth hotel. With the entresol inside, customers can relax in the broad space. Also, we find a perfect location, which is inside the Park Lane by CMP. Customers can feel the sunshine and brightness through the floor-to-ceiling window. Those who want to stay in Taichung can live in our hostel, feel the atmosphere, and find the beauty of Taichung.
“Only one word can explain the reason of traveling: GO!”
We not only provide a convenient living place, but a place for travelers to communicate. They can stay in and let go of worry and anxiety. With the backpacks on the shoulders, they can search for their dreams and explore the whole new world.