Asus strategic analysisAsus external and internal analysisAsus PESTAsus Five ForcesAsus SWOTvalue chainstrategic implementation華碩戰略分析華碩外部和內部分析華碩PEST華碩五力分析華碩SWOT分析價值鏈戰略實施
The purpose of this essay is to analyze a company, we picked Asus. Asus has been one of the leading computer hardware company. It is located in Taiwan and is well know for it’s in house manufacturing and conduct, an aspect that will be thoroughly discussed in this paper.
In this essay, external analysis and internal analysis based on this company will be conducted, based on which professional advice will be provided. The PEST, Porter’s Five Forces, SWOT analysis and value chain analysis are all tools used in gaining insight in ASUS. Moreover, knowing their strategic implementation from eco-friendly to differentiation, Green Asus was generated. They successfully developed the gaming industry with their laptop, furthermore widely expand to their target countries and had taken mostly whole the market. ASUS has managed to gain a strong position in the market largely through its differentiation and price-quality.本報告的目的是分析一家公司，我們選擇了華碩。華碩一直是領先的計算機硬件公司之一。它位於台灣，並且以自己公司製造造與實行為聞名，這一方面將在本文中進行詳細討論。