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Title: 酒精噴在手,病毒都跑走
Other Titles: Sprayed Alcohol on My Hand and the Virus Ran Away
Authors: 吳, 雅芬; 陳, 芊蓁; 龔, 珈滺; 蔡, 宜蓁; 許, 曦文
Keywords: 自然現場實驗
促發效果
突顯效果
Natural field experiment
Priming effect
Salience effect
Issue Date: 18-11-2020
Abstract: 中文摘要 本實驗旨在探討如何運用心理學上之突顯效果(salience)與促發效果(priming),影響人們使用酒精的意願,進而加強全民防疫成效。本實驗利用自然現場實驗(natural field experiment)並以肉眼記錄實驗數據,分別在圖書館的酒精架旁擺放「陳時中圖文字樣海報」及「全球累計確診人數海報」,並觀察使用酒精人數是否有增加的趨勢。本實驗利用STATA統計分析軟體進行數據分析,實驗結果顯示擺放「陳時中圖文字樣海報」與「不設置任何海報,只有擺放酒精架」相比,注意到酒精的人數提高,但使用酒精之人數未隨著實驗變因而顯著增加。
Abstract This study investigates how to influence people's willingness to use the alcohol by the salience effect and the priming effect, which aims to help promote the effectiveness of national epidemic prevention. We use a natural field experiment with a poster with Shih-Chung Chen's photo and a poster with the information about the number of global coronavirus confirmed cases as our experimental variables, record the experimental data by observing whether the number of people using alcohol increases, and conduct the statistical analysis by STATA software. The experimental results show that the Shih-Chung Chen's photo poster makes more people be more aware of the alcohol but does not increase people’s use of the alcohol.
???metadata.dc.description.instructor???: 陳, 依依
???metadata.dc.description.course???: 實驗經濟學
???metadata.dc.description.programme???: 經濟學系, 商學院
Appears in Collections:商108學年度

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